The latest Cutler and Gross X The Great Frog collaboration draws inspiration from the adrenaline-chasing moments of outlaw life. It introduces a collection of legendary glasses and sunglasses rooted in the biker scene.
Young Reino Lehtonen-Riley (Creative Director, The Great Frog) was captivated by the subversive world of motorheads. Marlon Brando and Peter Fonda were his protagonists, existing on the raw, petrol-fuelled edge of rebellion. At weekends he would pedal his battered BMX to motorbike rallies, weaving in and out of the chrome Harley machines.
Reino’s renegade roots and The Great Frog’s authentic links to hard rock counterculture laid the groundwork for the new collection, whilst Cutler and Gross’s extensive archive provided a heritage reference point.
From gender-bending cat-eyes to chunky square shapes, six statement styles come to light. The sunglasses and glasses are sculpted by hand and disrupted by The Great Frog’s fabled metalwork in Sterling Silver or 24K Gold plating.
Using the same techniques and tools from centuries ago, Reino carved and whittled the initial emblem designs in wax before they were cast in precious metal.
Each frame is shaped, polished, and embellished by a medley of expert hands. Perfectionists from start to finish, the Cutler and Gross X The Great Frog artisans combine over 100 years of heritage craftsmanship.
Rock Rebellion: The Campaign
British photographer Gavin Bond, renowned for his iconic backstage shots of Kate Moss, Naomi Campbell, and the ‘supers’ in the 90s, lensed the latest Cutler and Gross X The Great Frog campaign.
Georgia May Jagger – daughter of Mick Jagger and supermodel, Jerry Hall – is the protagonist, encapsulating the duality of rock and regality that underpins the collection. It’s set at an Oxfordshire estate, which appears to have fallen into irreverent hands; grand checkered floors and expansive ceilings have been tarnished by the scuffs and tears of time.
The campaign leads the viewer behind closed doors, unlocking the veiled world of Rock Royalty, where heirloom artefacts sit alongside biker leathers, silver chains, and subversive eyewear.